Small Businesses You Probably Haven’t Heard of (But Should) on 30A
The emerald coast is famous for its powder-soft sands and turquoise waves, but if you venture just one block back from the beachfront, you’ll discover the real heartbeat of 30A—its small businesses. These hidden gems don’t just serve the community, they shape it. Today, let’s go beyond the usual suspects to shine a light on some incredible, lesser-known spots you—and your friends—need to know about.
Why Supporting Small Businesses Matters
Supporting a local startup or family-run shop isn’t just about a good cup of coffee or a pretty trinket. It’s about:
- Investing in people’s dreams
- Building a resilient local economy
- Discovering authentic, unmatched experiences
When you shop small on 30A, you become part of something special… and sometimes, you get to taste or buy something no one else has even heard of yet! 🥰
Hidden Gems of 30A You’ll Want to Visit
Here are a few of our favorite under-the-radar businesses, each with a story worth sharing:
1. Morning Muse Café ☕️
Tucked away in an alley behind the post office in Watersound, Morning Muse Café is the definition of blink and you’ll miss it. Opened by a pair of sisters from New Orleans, their menu includes Creole-inspired cold brews and homemade beignets. Don’t miss their Friday poetry open mic!
Morning Muse Café Instagram – Experience their cozy vibe online before you visit.
2. Sand & Soul Artisans 🎨
Operating out of what used to be a beachside garage, Sand & Soul Artisans specializes in driftwood sculptures and hand-thrown pottery. Every piece has a local story—you can even sign up for a workshop! This boutique is proof that creativity truly flourishes on 30A.
- Read our full review: Why Sand & Soul is 30A’s Best-Kept Secret
3. 30A Tiny Greens 🌱
If health is your passion, you must discover 30A Tiny Greens. They supply microgreens to the area’s top chefs and also sell direct at the Seagrove Saturday market. Start a conversation; owner Olivia is always happy to share a recipe!
Connect with them: 30A Tiny Greens Facebook
4. Gulf Thread Collective 🪡
Why buy generic tees or hats when you can shop local style? Gulf Thread Collective is a co-op featuring fashion and accessories designed by young artisans from across the panhandle. From recycled ocean-plastic hats to hand-embroidered totes, this is the spot for unique 30A souvenirs.
- Learn more: Meet 30A’s Newest Makers
Insider Tips for Discovering More Hidden Treasures
Want more secrets? Here’s how to uncover even more local favorites:
- Chat with locals—Baristas, artists, and market vendors always know what’s new.
- Walk, don’t drive—Many treasures are hidden in alleys or tucked behind other shops.
- Follow hashtags like #hidden30A for daily discoveries.
Help Small Businesses Thrive
Bloggers and business owners: cross-promotion works! If you feature a 30A business, encourage them to link back to your post or share it on their socials. This boosts your SEO and grows everyone’s audience.
Want to see your small business featured? Contact me here!
Let’s celebrate the dreamers and doers who make 30A extraordinary. Next time you visit, skip the chain stores and see what treasures you stumble upon!
Do you know an incredible small business on 30A that more people should hear about? Drop a comment below or tag us on Instagram using #Hidden30A!
